A couple of weeks ago, SMAP band member Tsuyoshi Kusanagi was arrested for being drunk and naked in a Tokyo park. As a result he as dropped as the spokesman for Digital TV in Japan and replaced by a deer:
This is Chidejika. Over at Japan Probe they have been chronicling the fun the Japanese blogging world has been having with this one particular mascot.
There has been a cute anime version created, which for some reason I really like. 
And a whole host of folks have had fun ribbing Kusanagi about his arrest:
Photoshopped into the picture is the same phrase that Kusanagi asked the police at the time of his arrest: “What’s wrong with being naked?”
There is a whole bunch of Chidejika art can be found here.